Clik here to view.
How to make Facebook work harder in 2018
When it comes to social platforms, the size of Facebook’s community continues to lead the pack. Facebook boasts 1.37 billion daily active users worldwide, with the number of Facebook users in the...
View ArticleClik here to view.
Build brand loyalty through user-generated content
User-generated content (UGC) takes the form of content, usually photos or videos, created in support of a product, brand, idea or trend. Brands publish the content on social media channels, such as...
View ArticleClik here to view.
Link up on LinkedIn: Learn the 5 Cs for Personal Success
LinkedIn — the most professional of all social media platforms. You know its importance, you recognize its value, but you may not fully understand how to leverage its features for your professional...
View ArticleClik here to view.
Email marketing is alive!
Consumers think of email marketing as irrelevant and overbearing, taking up more than half of their inboxes. The metrics don’t support this perception, though! With nearly 99 percent of people checking...
View ArticleClik here to view.
Website Wisdom: The Keys to a Successful Site
With the Internet, technology, design and a host of other website-related factors constantly changing, so does the answer to, “What can I do to improve my website?” As it stands today, the keys to a...
View ArticleClik here to view.
Website Breakdown: The Five W’s of User Experience
We strive to empower our clients and audiences with knowledge and understanding of the work we do, whether it’s graphic design social media, video production or website development. The technical...
View ArticleDigital Spring Cleaning
No matter the season, it’s always a good time for spring cleaning — whether it’s decluttering your desk or cleaning unnecessary files off of your computer. Tidy up using these tips from Senior Graphic...
View ArticleSelective Color Editing in Photoshop
Are you interested in learning how to change color in a picture so it blends perfectly? It takes a lot of skill to get it right, but Senior Graphic Designer/Internal Brand & Social Media Manager...
View ArticleClik here to view.
The ‘A’ in STEAM
“Design is where science and art break even,” said Designer and Entrepreneur Robin Mathew. Most people don’t recognize a correlation between science, technology, engineering, and math as they relate to...
View ArticleVector vs. raster file types in Illustrator
In the match up between vector and raster files, vector sizes up. Go step-by-step with Graphic Design Specialist Patrick Sedlander as he shows the result of scaling each file type for large format...
View ArticleClik here to view.
Connecting with your wine club: You got them, how do you keep them?
It’s a tale as old as time. Shoppers see a promotion for “joining the club” or getting those special “members-only” benefits and then before they know it, they have more memberships than they know what...
View ArticleScaring up great content: Using horror tactics to shape your ads
Outside of my career in advertising, I produce low budget horror movies, and believe it or not, there’s more similarities between the two than you might think. Now, I’m not suggesting we put a bloody...
View ArticleMust-have wines for your holiday table
We hope you have grown to love our annual holiday wine roundup as much as we have. In preparation for all your parties and dinners, we pulled together a few recommendations to help you decide the...
View ArticleClik here to view.
7 Web Development Terms That Sound Totally Made Up
Web development speak can often sound like a foreign language to those outside of the industry, thus creating two types of people — those who understand these terms as written and those who envision...
View ArticleClik here to view.
Launch your creative career: 5 steps to land your first design internship
For many, the first step into your industry-of-choice starts with an internship. In preparation for this “real world” introduction, take the following steps to earn your graphic design internship....
View ArticleClik here to view.
The art of media relations: Pitching with purpose and patience
There’s a lot more to media relations than having a great story. You may know what you want to say, but if you don’t know how to say it or who to say it to, then your pitch will turn into a swing and a...
View ArticleClik here to view.
Your brand is more than a logo
What is a brand? When you hear the word “brand,” most people immediately think logo. Your brand is more than a logo – it’s who you are, how you are viewed by consumers and those consumers’ experience...
View ArticleThe eloquence of silence on Memorial Day
Like others, we were ready to pack up for the beach, fire up the grill and break out the frisbee for this Memorial Day weekend. For most Americans, the holiday unofficially kicks off the summer season...
View ArticleClik here to view.
Strategies for navigating in a sea of social media
Now more than ever, businesses use social media to promote and build trust in their brand, reach new customers, provide customer service and sell products. Individuals use social media to consume and...
View ArticleClik here to view.
Low-key creativity in the workplace
Creativity doesn’t have to be elaborate or flashy, and it doesn’t have to be reserved for the “creatives” alone. Low-key creativity is the effortless, no-pressure strategy to get your brain working in...
View Article