Opening Up at Opening Day: Traditions Build Company Culture
We walk through the gates of Oriole Park at Camden Yards, ride up the escalators and elevator to the Club Level and walk along the perimeter of the stadium through the long bending hall. Fans of all...
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The Language of Light: How Light Alters Perception
Light speaks to us. Using a language of its own, it elicits emotions, creates atmospheres and affects the way we perceive the world. Having an understanding of how light mingles with form can...
View ArticleMusic and Your Brand: A Genre of Its Own
We’re constantly curating the soundtrack of our lives, handpicking melodies that speak to us on any number of levels, conscious or subconscious. Going through a break-up? Cue the heartbreak ballads....
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The eloquence of silence on Memorial Day
Like others, we’re ready to pack up for the beach, fire up the grill and break out the Frisbee for this Memorial Day weekend. For most Americans, the holiday unofficially kicks off our summer season....
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Creative solutions to drive small winery marketing
Marketing your small winery can seem overwhelming and challenging, especially for those small shops with just one, or maybe a few employees. During harvest, there is never enough time to even think...
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Crisis Communications: Prepare for the worst, hope for the best and expect...
No one likes to think about the worst. Crisis communication planning remains a topic that many businesses and organizations would rather not think about when it is not needed. At its core, the...
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Reach your audience with the right social media
Today, social media is a critical component of the marketing strategy for most businesses. This phenomenon shouldn’t be surprising, as more than 50 million active small business pages exist...
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The Social Scoop – Your monthly bowl of delicious social media updates
Keeping up with all the updates to each social media platform is a daunting task. With no set schedule for updates, some channels have multiple updates in one month and zero updates in another....
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Taking the direct approach – How to use direct messaging for business
Businesses constantly test new ways to connect with their customers. Traditionally, surveys, newsletters and courtesy follow-up calls served as key methods for businesses to connect with customers....
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The Social Scoop – July 2017
Social media moves fast. One minute you’re “poking” someone on Facebook (that’s actually still a feature) and the next you’re responding to a direct message using face filters and emojis on Instagram....
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Podcast advertising: comprehend before you spend
Marketers always look for new and exciting ways to reach their customers and grow their brand. In recent years, while digital advertising has seen steady growth, standing out from the din of every...
View ArticleA focus on leadership while reflecting on Boss’s Day
If you feel inspired to celebrate Boss’s Day on October 16, it’s likely because your supervisor is a true leader and not just a boss. While National Boss’s Day, or National Boss Day as originally...
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6 Instagram features everyone should know
Instagram remains one of the fastest growing social media platforms with over 700 million active users. With its ever-changing features, it’s difficult to remain up-to-date on how to effectively use...
View ArticleGrowing client relationships to strengthen your business
As business professionals, we’ve heard it said time and time again: “It’s all about relationships,” however, relationships do not grow overnight. There are steps to take and responsibilities to fulfill...
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Purple reign
Pantone’s 2018 Color of the Year, Ultra Violet, marks the fourth time Pantone has selected a purple, or a variety of purple, as the Color of the Year: Radiant Orchid, a solid purple, in 2014; Blue...
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Give the gift of wine for the holidays
In a year with too many natural disasters to count, conflicts and crisis around the globe, political bickering in Washington and media chasing one another for the next “BREAKING NEWS STORY,” you don’t...
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4 voiceover tips to elevate your brand
Advertisers have successfully employed the use of voiceovers to command audiences for decades but getting it right takes research, planning and creativity. In producing a commercial or video collateral...
View ArticleFighting the opioid crisis requires strategic communications
In the midst of a public health crisis, people expect and rely on factual and timely information. Our national opioid crisis is a perfect example of the growing need for accurate data and...
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Tweet Tips: Twitter Tactics for Business
With 500 million tweets sent per day by approximately 100 million daily users, Twitter is the fourth largest social media platform behind Facebook, Google+ and Instagram. As new updates roll out on...
View ArticleCreate your game plan for Super Bowl ad success
In 2017, national Super Bowl ads cost an average of $10 million per minute and with that price tag came the opportunity to reach over 111 million people all in one sitting. Brands of all shapes and...
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