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How to Make Infographics More Impactful
An infographic is a term for graphic visual representations of information intended to be understood quickly and clearly. These graphics enhance the reader’s ability to see patterns and trends. Graphic...
View ArticleDigital Marketing Trends for 2022
If there’s anything we learned about digital marketing in 2021, it’s that short-form video content is here to stay. But what digital marketing trends can we expect to see in 2022 and which current...
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Bright Ideas for Service: World Ocean Day
You know we all love goin’ Downey Oshun, Hon! A. Bright Idea counts itself fortunate to have teams on both coasts, with offices in Sonoma and Burbank, California and Bel Air, Maryland. Why? Well, in...
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Always polishing, A. Bright Idea boosts services with fresh talent and...
We’re thrilled to announce the additions of fresh talent and leadership promotions! Always looking to enhance our ability to serve clients, Founder & CEO Anita Brightman finds gratification in...
View ArticleQ&A with Brian Lobsinger: The Key Ingredients of Creative Strategy
Brian Lobsinger, our senior director of creative strategy, boasts a career spanning every corner of the visual space in marketing and communication. From pre-press production in a print shop to...
View ArticleSpotlight Series: Brian Lobsinger’s 40 Years of Building Creative Strategy...
Everyone who works with Brian knows that moment when he puts the project challenge into precisely the right words and lays out a clear path to the solution. Captivating and, at times, awe-inspiring,...
View ArticleThree Ways to Find Stories, Strategically
Think of our story as a structure with individual substories as its building blocks. The way we approach it, each substory is like a brick laid at a certain angle, some stacked on top of the previous...
View ArticleWhy it’s important to own the narrative
Crafting and controlling a compelling narrative is not just important; it’s fundamental to strategic communication and your organization’s brand. A narrative is your overarching story, a message frame...
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Five simple tips for unlocking design creativity
At A. Bright Idea, we always say, “we see ideas everywhere.” Finding creative inspiration and opportunity in every communication challenge is a hallmark of our culture. The technical mechanics that...
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