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Celebrating a Decade of Impact: Robyn Koenig Promoted to Director of Creative...
At A. Bright Idea, we recognize the people who lead with intention, elevate every idea and inspire those around them. That’s why we’re thrilled to announce Robyn Koenig’s promotion to Director of...
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Five simple tips for unlocking design creativity
At A. Bright Idea, we always say, “we see ideas everywhere.” Finding creative inspiration and opportunity in every communication challenge is a hallmark of our culture. The technical mechanics that...
View ArticleWhy it’s important to own the narrative
Crafting and controlling a compelling narrative is not just important; it’s fundamental to strategic communication and your organization’s brand. A narrative is your overarching story, a message frame...
View ArticleThree Ways to Find Stories, Strategically
Think of our story as a structure with individual substories as its building blocks. The way we approach it, each substory is like a brick laid at a certain angle, some stacked on top of the previous...
View ArticleSpotlight Series: Brian Lobsinger’s 40 Years of Building Creative Strategy...
Everyone who works with Brian knows that moment when he puts the project challenge into precisely the right words and lays out a clear path to the solution. Captivating and, at times, awe-inspiring,...
View ArticleQ&A with Brian Lobsinger: The Key Ingredients of Creative Strategy
Brian Lobsinger, our senior director of creative strategy, boasts a career spanning every corner of the visual space in marketing and communication. From pre-press production in a print shop to...
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Always polishing, A. Bright Idea boosts services with fresh talent and...
We’re thrilled to announce the additions of fresh talent and leadership promotions! Always looking to enhance our ability to serve clients, Founder & CEO Anita Brightman finds gratification in...
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Bright Ideas for Service: World Ocean Day
You know we all love goin’ Downey Oshun, Hon! A. Bright Idea counts itself fortunate to have teams on both coasts, with offices in Sonoma and Burbank, California and Bel Air, Maryland. Why? Well, in...
View ArticleDigital Marketing Trends for 2022
If there’s anything we learned about digital marketing in 2021, it’s that short-form video content is here to stay. But what digital marketing trends can we expect to see in 2022 and which current...
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How to Make Infographics More Impactful
An infographic is a term for graphic visual representations of information intended to be understood quickly and clearly. These graphics enhance the reader’s ability to see patterns and trends. Graphic...
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Shining a Light Toward the Future
The end of the year often serves as a time for reflection and after a year celebrating our silver anniversary, I find myself looking ahead to the future and imagining what the world, industry and this...
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Capture your brand’s voice on social media
Every social media post develops your voice. Now more than ever, a brand can directly interact with its target audience. Creating a unique voice for social media helps distinguish your business and...
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A Reflection to My Younger Self
Dear Anita, It’s me, Anita, 25 years into the future. It is August 2021, marking A. Bright Idea’s 25th anniversary. As I sit at home writing this letter, I can’t help but laugh thinking about our...
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Understanding Wall Projects: A Q&A with Lisa Condon, Senior Director of...
A wall project is a huge undertaking, no matter the client or the size of the space. A wall project comes with lots of detail, a unique category of preciseness and new and different physical design...
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Leveraging Digital Advertising to Increase Brand Awareness
Advancements in technology over the last 10-15 years continue to impact media consumption and the fragmentation of media channels. For our team at A. Bright Idea, this means we need to consider more...
View ArticleEven federal agencies need a strategic communications plan
Working in communications, particularly in a resource-stretched federal agency, requires tempered expectations. Pitches fall flat. Events garner scant coverage. Opportunities get away. But, if you find...
View ArticleFive tips for small business owners trying to beat the odds
The entrepreneurial spirit of this country amazes me, especially as A. Bright Idea reflects on 25 years in business. The women entrepreneurs who came before me, in many ways, helped me and this agency...
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Tell your brand story in a big way
A blank canvas, a blank screen, a blank page. Every creative pursuit starts essentially with nothing and requires the creative genius of the person to paint a picture, design a graphic or tell a story....
View ArticleHumor and nostalgia prevail in Big Game advertising
Many households across the U.S. tune into the Big Game every year. This year’s game truly felt historic for many reasons. First, the Tampa Bay Buccaneers faced the Kansas City Chiefs at their own home...
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